Women Aloud Videoblogging for Empowerment (WAVE)

A digital platform for young Indian women


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IN India
Web http://www.waveindia.org/

In development

About the project Edit

The mission of WAVE is twofold: to encourage young women to articulate their views about subjects that matter to their communities, and to present these views to the world on an online forum, thereby bringing about a change in age-old attitudes.One young woman from every state in India was selected for a 9-month mentorship program, and provided with video equipment, intensive training and monthly stipends for participating in the project.

In what ways is this project unique and creative? Edit

Wave is a unique digital platform for young women from various socioeconomic backgrounds to communicate their ideas, exhibit their potential and voice their opinions on issues that matter through video blogs.

What is the social value of this project? Edit

A key activity of this programme has been the mentorship in ICT skills provided to these women. Over the past year, they were trained to script, shoot, edit and upload videos online and made aware of free online tools such as Yousendit, Google docs, mpeg streamclip, Facebook etc. WAVE’s philosophy is that young women in India need be heard and encouraged to analyze the problems in their communities and then, if possible, go on to become leaders who provide effective solutions to these problems.

What is the potential of this project to expand and develop? Edit

Winner of Manthan Awards 2010, Digital Inclusion for Development, South Asia (Category - E-Learning , Special Mention & Jurors' Distinctions)
These young women will serve as ambassadors for their communities, which were previously almost invisible, engaging the outside world through the images communicated on the video blog. With its first-of- its-kind citizen journalism program, WAVE aims to share compelling videos that start conversations and go beyond boundaries to enable the exchange of novel solutions.

What was the triggering factor of this project? Edit

People-centred advocacy aims at influencing societal attitudes and sociopolitical processes that enable and empower the citizens to speak for themselves. In contrast to traditional approaches to advocacy that seek to effect policy change, participatory advocacy aims towards social transformation. Beginning in September 2009, WAVE established the first nationwide women videobloggers’ network, bringing a new ICT medium to the work of women’s empowerment.

What is the business model of this project? Edit

WAVE, which was an inspired idea of Sapna Shahani (Director) and Angana Jhaveri (Mentor), took flight when their proposal won a grant from 2009 Digital Media and Learning Competition (DML) sponsored by the MacArthur Foundation andHASTAC in the U.S. In India, Point of View, an non-governmental organization in Mumbai, that has worked towards promoting women’s points of view through the media, is our fiscal sponsor.
In the future, they hope to maintain our annual mentorship program with continued support from philanthropic foundations, and also provide part-time employment to the graduates of our program by running a grassroots production house on a social entrepreneurship model.

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