Ruchequiditoui.fr is a French website where consumers can purchase natural and organic products. What makes the concept is original is that anyone can become a “hive” or a collection point to receive local products ordered by the community which are then distributed to various consumers’ “hives”.
To date, word-of-mouth has helped open more than 100 hives across France. Laruchequiditoui.fr reported revenues of more than 250,000 euros in 2011, an increase of 30% per month.
The model of direct distribution between consumer and producers reduces costs for both parties. but the value of the project goes high