Digital Green Project

A technology-supported means of agriculture extension

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NEW DELHI, INDIA
IN India
Web http://www.digitalgreen.org/
Maturity

In development

About the project Edit

Digital Green is a technology-supported means of agriculture extension which is cost-effective, scalable, and uses grassroots-level partners to share and disseminate relevant information. It is a combined system of technology and social organization in which village-level mediators use locally produced videos to motivate and train small-scale farmers, increasing the adoption of sustainable gricultural practices and technologies, ultimately raising incomes and mitigating the effects of climate change. Digital Green is currently working in 4 states of India i.e. Jharkhand, Orissa, Madhya Pradesh and Karnataka, in more than 100 villages. The aim is to spread their work to 1200 villages in India over the next three years.

In what ways is this project unique and creative? Edit

Digital Green integrates the use of locally recorded video, “mediated instruction,” and existing extension systems to increase adoption rates among farmers of new practices and technologies, and to sustainably raise farmer incomes for the long-term. Because audio-visual formats are likely preferred to mostly illiterate, visually-oriented groups, the idea is to encourage the use of video to reach out to farmers.

What is the social value of this project? Edit

The initiative aims to enrich and upgrade the quality of extension so that small-scale farmers across the developing world can better their livelihoods in a manner that is socially, economically, and environmentally sustainable.

What is the potential of this project to expand and develop? Edit

Winner of Manthan Awards 2010 (E-environment category), Digital Inclusion for Development, South Asia
Extension refers to the task of bringing scientific knowledge to farmer communities which can develop and induce innovations and improve the efficiency of agriculture. Digital Green addresses two key areas where agricultural extension has historically faced major shortcomings: production of relevant content and distribution to small-scale farmers. In contrast to traditional extension ystems, it follows two important principles: cost realism, essential if the system has to be scaled up to a significant number of villages and farmers; and building systems that solve end-to-end agricultural issues with interactivity that develops relationships between people and content.

What was the triggering factor of this project? Edit

The Digital Green project was developed as a solution to the challenge of improving the speed and effectiveness of agriculture extension at a reasonable cost.

What is the business model of this project? Edit

Digital Green is evolving: It started as an idea that became a research project that was evaluated and then extended and now is scaling up. They started a partnership with the Government of India's National Rural Livelihoods Mission, one of the world's largest poverty reduction initiatives. Together with their partners, they are working to help build and support the aspirations that individuals seek to achieve. Their network of team members and partners has developed their capabilities considerably over the last five years. their team and board is growing. They are still looking for a few good men and women to join us as we accelerate our scaling up in India and beyond.


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Partners

  • DEF - Digital Knowledge Center

    DEF - Digital Knowledge Center


    Digital Knowledge Center (DKC) is an initiative of Digital Empowerment Foundation (DEF) & National Internet Exchange of India (NIXI) to function as an ‘Online repository’ of best digital contents for development in India and South Asia.

    With the incoming of new technology in ICT and digital content technology along with various technology delivery platforms, a lot many interventions in digital content have been taking place in South Asia. Interventions are visible in all major areas – Education, Learning, Health, Governance, Entertainment, Localization, Commerce, Culture, Environment, Tourism, Infrastructure and so on. Creation of digital content, its deployment, service delivery and usage has increased each day.

    While these developments are taking place, it is equally critical to have these interventions and practices shared, exchanged, and deployable from one place to another. For this to happen, one needs to have a resource bank available for learning, sharing and replication. Digital Knowledge Centre works as such a platform in audio-visual documentation format, which provides solutions to many of our social, economic, cultural and governance challenges.