''Comme une taupe" is an online store opened in Switzerland on February 28 that runs through the web to find and identify clothing supporting sustainable development, which then puts them for sale on the internet platform.
At the heart of its project, ''Comme une taupe'' places fundamental values related to choice of products, namely their social and ecological significance, and it is committed to these three pillars: respect for nature (environmental charter signed by the site host), the human (fair trade products are preferred), and the client.
''Comme une taupe'' is an original initiative based on ecology and fair trade. This online shop emphasizes sustainable development - currently in rapid growth - and the decline of fashion, an area where it is almost unexploited. Comme une taupe is in this respect a unique project that instills renewal and vitality to the topic of ecology.
While ensuring that the products sold are fair trade and following a course of action dictated by ecology, "Comme une taupe" protects and promotes labor conditions, a green policy as well as a long-term people-focused policy.
This initiative, already existing, only needs support from Internet users, donors and other sponsors to expand what is has to offer and its visibility through advertising. The project can easily grow internationally and the principle of "eco-friendly clothing" can be transposed to marketing other products.